Atlanta Chinese Music Orchestra is a non-profit organization, which was established in May 2014. I am a member of the orchestra and I decided to create a website for my organization. In this project, I worked as a web designer. The objective is to focus on clear content structuring, user-friendly web experience and design.
Background story and target audience
As a non-profit organization, we are trying to attract and target three groups of people. First, music fans who are interested in traditional Chinese music. Second, Business or School leaders who can contact us for performance opportunities. Most importantly, Asian parents in Atlanta especially Chinese parents who have children between 5 to 18.
Personas, Scenario and Stress case
USER’S FAMILY JUST MOVED TO ATLANTA. SHE WANTS TO FIND A MUSIC TEACHER FOR HER KID. WHAT’S HER JOURNEY FOR FINDING THIS INFORMATION? IS THE FLOW EASY TO FOLLOW OR COMPLICATED?
*(homepage . music&program page. join us page)
USER IS IN CHARGE OF AN EVENING EVENT. HE WANTS TO KNOW SOME OF THE ORCHESTRA INFORMATION AND WATCHES SOME PERFORMANCE VIDEO, THEN CONTACT THE ORCHESTRA TO REQUEST A PERFORMANCE. WHAT’S HIS JOURNEY ?
*(homepage. about page or concert and event page. join us page)
User Feedback Summary
1.In most cases, it will be a surprise for user to find contact musician in Join US page.
2.Navigation should follow information priority from important to less important.
3.Add click for more details will be better for Education program block.
4.Do not suggest to use personal contact info, use service contact info is better.
5.Do not suggest logo in the middle and About page for the first button.
6.It will be better if the members are grouped by instruments, organization or others.